The Power of Promotion! Online Marketing For Toastmasters Club Growth 2^nd Edition.

For many Toastmasters Clubs, one of the biggest challenges in running a successful and productive club is maintaining a constant flow of visitors to attend and join you and your fellow Toastmasters as a member. Members come and members go. Life happens! Your Club membership can quickly change from a healthy charter-strength club to one in danger of losing its Charter.

Veteran Toastmaster of three decades, Rae Stonehouse DTM (Distinguished Toastmaster), PDG (Past District Governor, District 21) has witnessed the cycle several times with his own club Kelowna Flying Solo Toastmasters.

Toastmasters are social!

Toastmasters are social, after-all we are striving to hone our communication skills. Then along comes social media and on-line tools that can increase not only our reach but our productivity.

Social media is here to stay!

Social media is here to stay, at least until the next "big thing" comes along. Keeping up with what's new, what's hot and what's not could easily turn into a full-time job. And it has for many people as they have created a new career as Social Media Managers.

The Power of Promotion! Online Marketing For Toastmasters Club Growth 2^nd Edition, by Rae Stonehouse flattens the learning curve for anyone who wants to maximize their time spent on-line, without turning it into a full-time job.

Rae believes that Toastmasters clubs should be run like businesses and social media platforms provide promotional and marketing opportunities that can help spread the word about one of the world's best kept secrets... Toastmasters.

In this easy-to-read, how-to manual, Rae shares his experience with using social media to draw attention to his Toastmasters club and to convert visitors to social media properties to actually visit his club and to join. Sometimes it has worked ... sometimes not!

This edition has been updated for 2023.

What readers were saying about the 1st Edition (originally posted on Amazon):

5.0 out of 5 stars Great resource for your Toastmasters club

Reviewed in the United States on November 27, 2017

Verified Purchase

This was exactly what I was looking for! I've just started helping with our club website and will be taking over as VP of Public Relations after the first of the year. Mr Stonehouse has managed to put together information on all of the major online resources along with his assessment of their usefulness along with tips and instructions on their use. What an amazing effort and he is certainly to be commended and thanked.

I will be referring back to this volume as I continue to plan and implement many of the suggestions in this book.

Anything online seems to be constantly changing and I noticed one or two very minor differences between what's in the book and what's online. That's not important though, because in my opinion the value of Rae's work here isn't in providing step-by-step instructions but in his explanations of how he's used these resources to help grow his club.

I've already put some of these suggestions to work. I put an announcement of our clubs upcoming open house on Eventbrite. Thanks!

Available for instant download. Price: $5.99 USD.

In this practical, easy to use book, Rae A. Stonehouse a.k.a. Mr. Emcee puts the "Master" in Master of Ceremonies. He shares tips & techniques he has learned over the years in becoming a dynamic Master of Ceremonies.

By reading this book you will learn:

* How to take charge of any event.

* How to organize yourself so everyone will know you are in charge!

* How to think logistically, from several different perspectives.

* How to create agendas that work.

* Stage management techniques.

* How to present awards & give recognition.

* How to keep the featured speaker organized.

* About different emceeing opportunities.

* How to get paid for what you do.

As in Rae's other books, he offers a systematic, easy to read approach that provides practical solutions to specific problems.

In The Savvy Emcee: How to be a Dynamic Master of Ceremonies, Rae A. Stonehouse, shares practical advice to help you become a Dynamic Master of Ceremonies, that people will want to pay for your services!

 Download now in your favorite electronic format.

Only $5.99 USD  

Over 40% of North Americans describe themselves as being shy.

Would you?

• Do your hands start sweating and your legs shake with the thought of having to not only attend a business networking session but actually talk to people?
• Do you feel paralyzed by the fear of rejection when you are at a business networking event?
• Would you rather have a root canal than attend a business networking event?
• Would you rather send an e-mail to a business lead than meet them in person?

Well if any of these apply... you may be shy! 

"Get over it!" That's what our extroverted friends would say. "Just do what we do!" 

Life isn't that simple. We aren't all extroverts and it would probably be a noisy world if we were. Being shy isn't a personal defect. 

You aren't the only one out there, even if it feels like it sometimes. The world is full of shy people and that doesn't prevent you from being an effective networker and reaping the benefits that networking can bring to your business. 

In Power Networking for Shy People: How to Network Like a Pro you will: 

• discover proven strategies to reduce your fear [that's what shyness really is] that will help you become an effective, power networker. 
• learn practical tips to strengthen the networking skills that you already have. 
• discover easy to use techniques that will take you from shy to sly. 
• discover the three phases of networking and how you can use each of them to your advantage. 
• learn about common fears or barriers that shy networkers often experience and how to overcome them. 

The author knows what it is like to be shy. He knows how avoidance & denial can be a good friend. He knows how uncomfortable it can be to attend a networking event and not know a single person. 
He also got sick and tired of his inhibitions getting in the way of opportunities and decided to do something about it. The result… Power Networking for Shy People: How to Network Like a Pro.

This is a must have book for those who want practical, proven tips & techniques on how to network effectively, especially if you are shy. 

I'm not really shy. Will this book be of any use to me? 

This program manual explores the fundamentals of relationship networking. If you don't have the added challenge of being shy, you will likely find it easier to use the tips & techniques to strengthen the networking and relationship building skills that you already have.

Power Networking For Shy People: How To Network Like a Pro

Download now in your favorite electronic format.

Only $5.99 USD 

                                                       

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Also available as an audio book at Google Play. 

If you are a professional, in business for yourself or someone else, or looking for employment, you need to network to gain opportunities. 

We aren’t born with networking skills, even though it looks like some of us are. Those skills had to be developed by trial and error.

The 52 Power Networking Tips: How to Network Like a Pro collection is derived from the book Power Networking For Shy People: How To Network Like a Pro that provides powerful strategies and tactics to enhance your networking efforts.

This list is for those of you who like down and dirty pointers or solutions. 

Available for purchase by clicking here. 

Searching for and landing a job can be a stressful, demoralizing experience, especially, if you don't know how to do it properly. The 'old ways' don't work anymore. 

Finding rewarding work ... is work!
You're Hired! Job Search Strategies That Work, puts you to work in learning how to use 'best practices' to land your 'dream' job.

This book provides strategic techniques to maximize your job searching effectiveness. Strategies include:

Understanding the psychology of job-searching
Envisioning your success
Crafting & fine-tuning your resume
Creating your network web of contacts
Leveraging your references
How to excel at interview questions
... and much more!

Nobody can make a promise that if you follow their program, you will be guaranteed the results you are looking for and we won't either. 

However, we're confident that if you follow the strategies outlined in this book, you will be successful in landing a job.

From our experience, one of the biggest problems that job seekers often face is that they feel that they are coming from an inferior position and they don't have a lot of personal power. 

The belief being that the Employer has the superior position and has all the power. 

Yes, they have the job and they have the power to give you the job ... or not. 

What you may not realize is that many Hiring Managers are under similar pressures as you, the job seeker. 

They have the pressure of finding the right candidate for the vacancy they need to fill. 

They are accountable to their superiors should the person they hire not work out.

Hiring managers are under pressure to hire the right candidate. 

Your task is to become the only choice. The right choice!

Download now in your favorite electronic format.

Only $6.99 USD

Also available as an audio book at Google Play. 

It is often said that resumes are your ticket to job searching success.

You're Hired! Resume Tactics - Job Search Strategies That Work, focuses on resume writing tactics to maximize your job searching effectiveness.

The content for this book is excerpted from You're Hired! Job Search Strategies That Work, with bonus articles covering a range of frequently asked questions about resume writing.

You won't win a lottery if you don't have a ticket and you are unlikely to be invited for a job interview if you don't have a dynamic, effective resume that features you as a potential solution to a problem.

Your resume is your ticket that leads to being invited for an interview where you can expand upon your value.

You're Hired! Resume Tactics - Job Search Strategies That Work puts you to work in learning how to use 'best practices' to create customized resumes that increase your chances of winning an interview.

Hiring managers are under pressure to hire the right candidate. Your task is to become the only choice. The right choice!

Download the E-book

Download now in your favorite electronic format.

Only $4.99 USD

                                                                                       

Also available as an audio book at Google Play. 

Searching for and landing a job can be a stressful, demoralizing experience, especially if you don't know how to do it properly. The 'old ways' don't work anymore. Finding rewarding work... is work!

Your resume got you the interview. Now what?

You're Hired! Job Interview Preparation - Job Search Strategies That Work, focuses on the job interviewing process: 

• how to prepare for your job interview
• how to anticipate and answer questions in a manner that lead towards your successful landing of a job.

This book offers strategic tactics to maximize your job interviewing effectiveness.

The content is excerpted from You're Hired! Job Search Strategies That Work, with bonus articles covering a range of frequently asked questions about job interviewing. 

You're Hired! Job Interview Preparation - Job Search Strategies That Work puts you to work in learning how to use 'best practices' to land your dream job.

If you are a sports fan, you will recognize that any sport has a set of rules and varying degrees of competition. Searching for a job, your job, is a competitive situation. It could come down to two or more possible candidates, hopefully you, being one of them, having very similar qualifications.

Hiring managers are under pressure to hire the right candidate. Your task is to become the only choice. The right choice!

Download the E-book

Also available in paperback!

Download now in your favorite electronic format.

Only $4.99 USD 

Also available as an audio book at Google Play. 

Many job search industry professionals say that networking is the single most effective strategy for landing your next job.

You may think you don't know anyone who can help you with your job search. But you know more people than you think, and they are willing to help you. However, you need to reach out and connect with them first.

You're Hired! Leveraging Your Network: Job Search Strategies That Work, focuses on tactics to build and leverage your networking effectiveness.

The content is excerpted from You're Hired! Job Search Strategies That Work, with bonus articles covering a range of frequently asked questions about professional networking. It's not who you know it's who knows you know.

You're Hired! Leveraging Your Network - Job Search Strategies That Work puts you to work in learning how to use 'best practices' to create a professional network that will increase your likelihood of landing your job.

Now it's time to work at letting people know what you know and get to know who they know. Your next connection may be looking for a candidate to fill an open position. Your task is to become the only choice. The right choice!

Download the E-book

 Also available in paperback!

Download now in your favorite electronic format.

Only $4.99 USD

                                                                                    

While looking for a new job and going though hiring interviews can be exciting for some people, for many of us it can be a stressful experience.

Searching for and landing a job can be a stressful, demoralizing experience, especially if you don't know how to do it properly. The 'old ways' don't work anymore. Finding rewarding work... is work!

Looking for work and going through stressful job interviews isn't something we do every day. It is difficult to become skilled at an activity, if you don't practice regularly. 

You're Hired! Power Tactics is a compilation of the contents of the following books in the You're Hired! Job Search Strategies That Work series:

• You're Hired! Resume Tactics
• You're Hired! Leveraging Your Network
• You're Hired! Job Interview Preparation

Hiring managers are under pressure to hire the right candidate. Your task is to become the only choice. The right choice!

Download the E-book

Download now in your favorite electronic format.

Only $16.99 USD 

Looking for work? Having difficulty in landing your dream job… or any job? Don't know how to do it?
The Job Searching Success Tips List is derived from the You're Hired! Job Search Strategies That Work program and provides powerful strategies and tactics to land your next job.
Searching for and landing a job can be a stressful, demoralizing experience, especially, if you don't know how to do it properly. The 'old ways' of finding a job often don't work anymore. 

Finding rewarding work... is work!

For those of you who like quick and to the point solutions to problems, Author Rae A. Stonehouse offers 54 helpful tips and sage advice on job searching and landing your job. 

Any one of the tips may be the one that levels the playing field between you and the employer and help you become the only choice. The right choice!

Click here to purchase and download. 

Also available as an audio book at Google Play. 

Forrest Gump is known for having said Life is like a box of chocolates. It occurred to the author in a dream one night, that life is more like a bowl of strawberries.

More precisely, public speaking is like a bowl of strawberries. 

A few strawberries, freshly picked off the plant and immediately eaten, can be delicious.

A bushel basket of them sitting in front of you with the expectation you had to eat them, here and now, wouldn’t be.

But what about a nice strawberry sundae or a good-sized, mouth-watering portion of strawberry shortcake?

When it comes to public speaking, there are times when fewer words are better.

There are times we are bombarded with a speaker telling us everything they know about a subject.

There’s too much to absorb… so we tune out.

Then there is the strawberry shortcake of presentations.

This is where the speaker whets your appetite, gives you just enough of a serving that you are close to being full and leaves you wanting more.

Working With Words: Adding Life to Your Oral Presentations provides you with the recipe for using words to help you become a dynamic speaker.

Veteran Toastmaster of over 26 years, Rae A. Stonehouse provides sage advice and helpful tips to whet your appetite to become a more dynamic speaker and presenter.

The book explores the following public speaking strategies:

• The Language of Speaking
• Improving Your Descriptive Powers
• Using Vocal Variety to Make Your Presentations Come Alive
• Using Gestures for a Powerful Speech… and much more!

Working With Words: Adding Life to Your Oral Presentations is for any speaker or presenter who wants to take their speaking to the next level.

Download your e-copy now. Only $3.99 USD.

Blow Your Own Horn! Personal Branding for Business Professionals

There’s an old saying that goes “the squeaky wheel… gets the grease.”

The saying may have been true at one point in time but now…

The business world is a busy and crowded place. How can a business professional standout from the cacophony of others clambering for attention and recognition?

Some will tell you it is easy now-a-days to create an on-line reputation.

The author believes creating your on-line persona is important however, it is but one step at a self-promotional and marketing strategy.

Blow Your Own Horn! Personal Branding for Business Professionals delivers strategies to build your on-line presence and gain recognition in your community.

Your goal may be to raise your prominence at work to apply for a job you have been eying. Perhaps, your goal is to run for political office, but it seems no one knows who you are.  

This book is for business professionals who want to raise their visibility in a crowded workplace or a personal interest venture.

Some will tell you blowing your own horn is bragging. The author argues against that belief. If we are to move forward and benefit from our accomplishments, we need to self-promote.

Blow Your Own Horn! Personal Branding for Business Professionals offers:

• Strategies for personal branding and marketing.
• Self-promotion utilizing Linkedin as a tool.
• Effective networking techniques for self-promotion.
• Self-promotion strategies related to job searching.
• On-line reputation management and…
• Additional social media venues that could be helpful to you in developing your personal brand.

Now is the time to let the world know what you have offer. It’s time to start blowing your own horn! This book shows you how.  

Download now in your favorite electronic format. Only $5.99 USD

It is often said "it takes a village to raise a child."

The same can be said about helping an elder age at home.

Perhaps not a village, but certainly a family.

Caregiving at home has proven its value in offsetting the high costs of in-facility healthcare, and at the same time, improving the quality of life for many elders. However, educational training and support for caregivers has been in short supply.

The focus of this book is to help you as a family caregiver create a safe living space and  conditions to support an elder living semi-independently in the community or adapting your family household to support an elder as a member of your family.

Make it Safe! A Family Caregiver’s Home Safety Assessment Guide for Supporting Elders@Home is a compilation of safety tips, and sage advice to help support an elder in aging semi-independently and safely.

This is a book meant to be read, and then put into action. A downloadable home safety inspection sheet is provided so you can complete an elder's home inspection, or yours for that matter. 

There is also a companion workbook to this book entitled Make it Safe! A Family Caregiver’s Home Safety Assessment Guide for Supporting Elders@Home - Companion Workbook available that may make your task a little easier.

Make it Safe! A Family Caregiver’s Home Safety Assessment Guide for Supporting Elders@Home begins with an overview of home safety. Then provides a strategic method of completing an assessment of the home's safety status and develop strategies to rectify the problems or hazards to make the home safe.

With the Covid-19 pandemic in full force at the time of publishing this book, many families are considering alternatives to institutions for their elderly loved ones.

This book can help determine if supporting your elderly loved one in the community or in your home is not only feasible, but safe for you and your elder.

For the main book - Instant download only $7.65 USD 

or $8.99 CDN for our Canadian Friends

  

Also available as an audio book at Google Play. 

The Companion Workbook is not available as a downloadable e-book however...

Also available as an audio book at Google Play.

Once upon a time it was safe to go to work. Maybe that was a fairy tale because the times have certainly changed.  

Increased violence has become part of our everyday life be it at home or at work. We read about it daily in the newspaper and are bombarded with violent stories from the television and radio.

Over the years I have met and worked with many people who were confident in various aspects of their lives but were terrified when it came to intervening in a crisis where there was the likelihood that it may turn physical. Even the possibility of physical aggression would trigger a fear response.

I have worked alongside colleagues who would “conveniently” lock themselves in the bathroom at the first sign of a potential crisis. Others, have had an “emergency” phone call that needed their attention, away from the action.

I recall Mary, a fellow nurse, who was an avid sky diver. Skydiving would be an activity that I would only undertake if I was pushed out of the airplane against my will. When situations arose that required physical intervention with a disturbed patient, she was crippled with fear. After taking the Crisis Intervention program and with further on the job practice to hone her skills, Mary was able to overcome her fears of physically intervening and became an effective responder in a crisis.

PROtect Yourself Now! Violence Prevention in Healthcare has been developed for all the Marys out there. PROtect Yourself Now! provides an integrative, non‑violent approach to dealing with physical aggression and verbal threat. Its method of information delivery is intended to help you develop greater awareness and vigilance, hone observational and judgment skills and to learn communication techniques to defuse potentially volatile situations. Physical interventions such as restraining techniques and break-away techniques may be mentioned throughout this manual but will not be expanded upon as they are beyond the scope of this manual.

The term “healthcare workers”, encompasses a large group of people, from nurses and nursing support staff to office staff, laundry, dietary and housekeeping. If you work with people, then PROtect Yourself! is for you.

Rae A. Stonehouse Author 

Available in e-book  

 $7.99 USD

Self-publishing is well within the reach of many authors however, the learning curve can be frustratingly steep.

Author Rae A. Stonehouse, veteran of a dozen of his own self-help, personal/professional development books and others for his clients, shares sage advice from his self-publishing career and from the pros.

Book One Writing & Publishing as a Business in The Successful Self Publisher Series: How to Write, Publish and Market Your Book Yourself addresses writing books and self-publishing based on business best-practices.

There is nothing wrong with sending your manuscript to a traditional publishing company, but only self-publishing allows you to make all the choices – cover art, interior design, even story content – based on your vision, and your goals. Plus, you can have a finished copy in months, not years.

As an author with the desire of being paid for your hard work, you are in business. If you choose to self-publish, you are now in the publishing business as well.

Book One Writing & Publishing as a Business explores the following topics essential to creating your manuscript:

• Choosing your topic
• How to generate content ideas for your book
• Organizing your content so it makes sense
• Researching
• Creating your storyline
• Finding your writing voice
• Saving your work
• Preventing spelling & grammar mistakes
• Minding your tense
• Formatting your manuscript
• Adding illustrations or graphics
• Creating book titles that sell
• Proofreading

And much more…

Other books in the series…

Book Two Self-Publishing for Fun and Profit in The Successful Self Publisher Series: How to Write, Publish and Market Your Book Yourself focuses on how to publish your content.

Book Three Content Marketing Strategies That Work in the series focuses on how to market your book, yourself.

Also available as an audio book at Google Play. 

Your manuscript is complete. Now what?

Self-publishing is well within the reach of many authors however, the learning curve can be frustratingly steep.

Author Rae A. Stonehouse, veteran of a dozen of his own self-help, personal/professional development books and others for his clients, shares sage advice from his self-publishing career and from the pros.

There is nothing wrong with sending your manuscript to a traditional publishing company, but only self-publishing allows you to make all the choices – cover art, interior design, even story content – based on your vision, and your goals. Plus, you can have a finished copy in months, not years.

Book Two Self-Publishing for Fun and Profit in The Successful Self Publisher Series: How to Write, Publish and Market Your Book Yourself demonstrates the ins and outs of self-publishing and explores the following topics essential to publishing your manuscript:

• Self-Publishing vs Traditional Publishing
• Proofreading
• Editing Your Manuscript
• Copyrighting
• File format
• Digital Rights Management
• ISBNs
• Pricing
• Royalties
• Publishing

And much more…

Other books in the series…

Book One Writing & Publishing as a Business in The Successful Self Publisher Series: How to Write, Publish and Market Your Book Yourself, addresses writing books and self-publishing based on business best-practices.

Book Three Content Marketing Strategies That Work in the series focuses on how to market your book, yourself.

Also available as an audio book at Google Play. 

It can be said that writing your book can take 30% of your time and marketing it 130%.

Many self-published authors shy away from marketing their content. It is a lot of work; the learning curve is steep, and it can take them out of their comfort zone. Way out!

Self-marketing your content is well within your reach as an author when you know the basics and advanced strategies.

Author Rae A. Stonehouse, veteran of a dozen of his own self-help, personal/professional development books and others for his clients, shares sage advice from his self-publishing career and from the pros.

Book Three Content Marketing Strategies That Work in The Successful Self Publisher Series: How to Write, Publish and Market Your Book Yourself provides strategies for promoting your content for free and with paid advertising and explores the following topics essential to marketing your content:

• Advertising vs Public Relations
• Creating your Author’s Platform
• How to Write Good Promotional Copy
• Linkedin Strategies
• Author Websites
• Leveraging your Network
• Leveraging social media (what works… what doesn’t)
• Amazon and Facebook Advertising

And much more…

Other books in the series…

Book One Writing & Publishing as a Business in The Successful Self Publisher Series: How to Write, Publish and Market Your Book Yourself, addresses writing books and self-publishing based on business best-practices.

Book Two Self-Publishing for Fun and Profit in the series focuses on how to publish your content, yourself.

Also available as an audio book at Google Play.